Business transformation · GTM systems · AI adoption
I build the people, process and systems that help organisations grow, change and scale.
I joined Natterbox as a small local start-up and helped take it to global scale and profitability.
I love making organisations more effective and efficient, by defining the right problem first and then the right solution. That covers the go-to-market engine, the CRM and data underneath it, the delivery of what gets sold, and now how AI fits in. It holds whether it’s a company scaling fast, an established business in the middle of a transformation, or a single team that’s outgrown how it works. It’s what pulled me from the support desk up over 14 years at Natterbox, across the UK, North America and APAC, and through multiple product pivots.
Natterbox COO
All of it at Natterbox, from 2012 to 2026, with a year out to travel along the way.
I live in London, and I have Cypriot roots I'm getting back in touch with. I'm learning Greek, and I cook a lot of Mediterranean and Cypriot food.
I like to measure progress, in training and in work, so I know what's moving the needle. I lift three days a week, I'm training for the Run London half marathon in March 2027, and I like anything where the evidence tells you whether you're actually getting better.
I care about things being real rather than polished. I'd rather understand how something works than reach for the stock answer, and I like building things myself, then going back over the details until they're right.
Away from all that: aviation, watches and good coffee.
Tell me what you're building, or just say hello.
I'm open to what's next, and to hearing what you're working on. Equally happy to just talk: life, travel, music, or swapping perspectives over a coffee.